Posts

Why Having a Website Is Crucial for Your Google Business Profile Promotion

  Why Having a Website Is Crucial for Your Google Business Profile Promotion In the digital world, your Google Business Profile is often the first place people discover your business. But what many business owners miss is how much more powerful your profile becomes when it's connected to a proper website . Your website isn’t just a bonus — it plays a major role in GBP performance , local SEO rankings, and customer trust. Here’s why your website matters more than you might think. 1. Google Uses Your Website to Verify Credibility When Google is deciding which businesses to show in search results , it looks for signals of trust and consistency. One of the strongest signals? A linked website that matches your business details. If your GBP has a website that: Matches your business name and address Loads quickly and looks professional Has content that supports your business category and services ...then Google sees you as a more legitimate and trustworthy business , an...

Why Your Google Business Profile Must Be Fully Completed

Image
  Why Your Google Business Profile Must Be Fully Completed Your Google Business Profile (GBP) is more than just a digital listing — it’s the first thing people see when they search for your business online. Whether someone’s Googling your name, looking for a service nearby, or checking reviews before calling, your profile is what makes the first impression. But here’s the catch: if your profile isn’t fully completed , Google might not show you at all — or worse, show a competitor instead. Let’s break down why completing your profile is not optional — it’s essential. 1. Google Favors Complete Profiles Google’s algorithm wants to serve the most useful and trustworthy results to users. A fully completed profile (with all business details, categories, photos, hours, and contact info) tells Google, “This business is real and reliable.” The more complete your profile is, the higher your chances of ranking on Google Search and Maps — especially in local results. 2. Customer...

Someone Else Created a Google Business Profile for Your Business? Here's How to Claim It

Image
  Someone Else Created a Google Business Profile for Your Business? Here's How to Claim It You searched for your business on Google… and there it is — a Google Business Profile you didn’t create . Maybe it was set up by a past employee, a marketing agency, or someone else entirely. Now you want to update it, manage reviews, and ensure it reflects your brand — but you don’t have access . This is a common problem, and the good news is: you can request access and take back control . Here’s what to do (and how Innovatio can help you through it). Step 1: Search for Your Business on Google Search your business name in Google. If a profile already exists, you’ll see a box on the right (on desktop) or at the top (on mobile) with your business details — address, phone number, reviews, photos, etc. If it says "Claim this business" or “Own this business?” , that’s a good sign. It means no one has fully verified the profile — and you can easily claim it. But if it says the ...

Google Business Profile Suspended? Here’s How to Recover It — And How We Can Help

Image
  Google Business Profile Suspended? Here’s How to Recover It — And How We Can Help If you’ve just received a message that your Google Business Profile has been suspended , it can feel like a major setback. Your listing disappears from search, your reviews vanish, and potential customers can no longer find or contact you. For many small businesses, this directly impacts leads and sales. The good news is: suspensions can be fixed — and we’re here to help you get back online. Why Google Suspends Business Profiles Google may suspend your profile for several reasons, including: Incomplete or misleading business information Violations of Google's guidelines (knowingly or unknowingly) Suspicious activity or frequent edits Use of virtual addresses or unverified locations Multiple listings for the same business Third-party mismanagement (like agencies or past employees) Sometimes, it happens even if you believe everything is correct. Google’s system uses automatio...

Why Can’t I Add My Phone Number on Google Business Profile? Here’s What You Need to Know.

Image
  Why Can’t I Add My Phone Number on Google Business Profile? Here’s What You Need to Know. If you've tried updating or adding a phone number to your Google Business Profile (GBP) and keep hitting a wall — you're not alone. Many business owners face this issue, and it's one of the more frustrating roadblocks on the platform. After all, your contact number is one of the most important details a customer needs to reach you directly. Here’s why this might be happening — and how we at Innovatio can help you fix it. ✅ First, Is This a Bug? Or Something Else? Google has strict guidelines when it comes to what information can be published on a Business Profile. If you're unable to add your phone number, it could be due to one or more of the following reasons: 1. Phone Number Doesn’t Match Google’s Format Google requires the phone number to match local formatting standards (e.g., starting with +91 for India, no extensions, no vanity formats like 1800-CALL-NOW, etc.). ...

Why You Should Actively Maintain Your Google Business Profile (Especially If You Care About Digital Marketing)

Image
  Why You Should Actively Maintain Your Google Business Profile (Especially If You Care About Digital Marketing) Let’s be honest — when was the last time you Googled a business before visiting them? Probably just a few hours ago. In the world of digital marketing, your Google Business Profile (GBP) isn’t just a listing — it’s your first digital handshake with potential customers. And if it’s not up-to-date or managed properly, you could be losing business without even knowing it. 1. Your Online Presence Starts Here Before anyone visits your website or social media, they’re likely to check you out on Google. Your profile shows up right on the search page — maps, reviews, business hours, photos, and more. If this info is outdated or missing, it creates confusion (and people move on fast). In digital marketing, first impressions happen on Google. Every. Single. Day. 2. Local SEO Loves an Active Profile If you want to show up when someone searches for services like yours (e.g....